Two products. One thesis.
AI Assist builds AI products that amplify the professionals who run dealerships and protect the customers they serve. Every product starts from the same constraint: the technology does the heavy lifting, and the person steers. What follows is how that plays out in two very different rooms.
ARGUS360
The independent audit layer · Defense outside it
The F&I operating system · Offense inside the store
ARGUS360
PROOF, ON THE RECORD.
Dealer principals are accountable for what happens on their phones and their floor, yet most have no record of either. Argus360 is designed to audit real customer interactions, grade them against policy and law, and deliver the evidence. Measured, forensic, factual.
- Plays defense from outside the store, looking in
- Every finding carries a timestamp, a transcript, and a source
- The report card is the product. The principal decides what to do with it.
The F&I office runs on 5 to 8 disconnected systems layered over the dealership's systems of record. AiF&I is built to unify deal structuring, compliance, and performance into one platform, with five specialized agents coordinated by the Dealer Brain and the F&I manager always in command.
- Plays offense inside the store, selling to F&I leaders and dealer principals
- Built to integrate with the DMS and lender rails the store already runs on
- The system advises. The F&I professional decides.
One store, seen from both sides.
Argus360 plays defense.
It stands outside the store and looks in, the way a customer or a regulator would. It is designed to document what was actually said, grade it, and hand the dealer principal proof. Its success is measured in problems caught early and revenue recovered honestly.
AiF&I plays offense.
It lives inside the store, in the hands of the F&I manager. It is built to make deals faster, keep compliance in the workflow instead of after it, and help the professional present the right products for the customer across the desk. Its success is measured in productivity and profit per vehicle.
A store running both has a working feedback loop.
Argus360 finds the drift. The audit shows where words and process drift from policy, with the proof attached.
AiF&I fixes it in the flow. The team gets the tools to correct it inside the deal flow itself, not in a memo after the fact.
The standard holds. The loop repeats, and AI Assist sets the standard both products are held to.