About · AI Assist, Inc.

01The story

It started on a dealership floor, not in a lab.

Marina and Nick Letsios have spent a combined five decades running franchised dealerships in New York, from the service lane to the F&I office. They watched the AI wave arrive in their industry carrying two bad pitches. One said replace your staff. The other said ignore the technology and hope it passes.

Neither pitch matched what they saw in their own stores. The best results came when serious technology sat behind the people already doing the work. Marina had written about exactly this in The Second Eden, her book on shaping AI with wisdom and conscience. AI Assist was founded to build that third path: AI placed behind the professional, and honest proof that it is working.

The first product followed the biggest pain. AiF&I consolidates the fragmented workflow layer the F&I office runs on today, putting one screen and an AI crew behind the manager. The second product followed the biggest question. Argus 360 audits what dealerships actually say and do, and puts the proof on the record. Offense inside the store, and defense outside it. One thesis behind both: the system advises, and the person decides.

Mission

Put a world-class AI crew behind every professional in automotive retail.

Vision

An industry where technology makes people better at their jobs, and customers can trust what they are told.

02Leadership

Run by the people it was built for.

Marina Letsios

Founder

Operates Atlantic Kia and previously built Kia of Huntington from a modest initial investment to an eight-figure exit. Vice Chair at GNYADA, with direct access to dealer principals across the largest dealer association in the NY metro. Author of The Second Eden, on shaping AI with wisdom and conscience. Now scaling her ethical F&I playbook in software.

Nick Letsios

CEO

More than thirty years on dealer floors across multiple rooftops and brands. Has run deals through every major DMS, lender platform, and compliance regime in the market. Knows which integrations hold up under volume and which tools F&I managers will actually accept on day one.

03The team

The bench around the founders.

Marketing, legal, compliance, and investor operations that turn a strong thesis into a working company.

Thomas Gaydos

Marketing and Product Development Lead

Leads market positioning, brand architecture, product narrative, and product development across the AI Assist family. Two decades across B2B SaaS positioning and go-to-market strategy, with deep automotive retail domain experience.

James A. Wolff

Lead Counsel

Partner at Greenspoon Marder. Structures the company's financing, intellectual property, and offering framework, and signs off on every launch-critical legal and compliance dataset. Veteran of automotive and tech sector financings.

Chris Tsiropoulos

Advisor & Evangelist

Founder of The Dealer's Concierge, a compliance monitoring and policy intelligence service used by dealer groups across the country. Anchors the design partner network, advises on F&I workflow, and carries the story to dealer principals nationwide.

Barrett Powell

Investor Relations Lead

Founder of Founders Alley Capital and a FINRA-registered representative through Finalis Securities. Previously Vice President of Sales at EquityShift, the platform managing the company's equity records. Runs the investor pipeline from first inquiry through closing.

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The company, the thesis, and the standard.