The company, the thesis, and the standard.
AI Assist is an automotive retail technology company. It builds AI products that amplify the professionals who run dealerships and protect the customers they serve.
It started on a dealership floor, not in a lab.
Marina and Nick Letsios bring more than fifty years of automotive retail experience between them, running franchised dealerships in New York from the service lane to the F&I office. They watched the AI wave arrive in their industry carrying two bad pitches. One said replace your staff. The other said ignore the technology and hope it passes.
Neither pitch matched what they saw in their own stores. The best results came when serious technology sat behind the people already doing the work. Marina had written about exactly this in The Second Eden, her book on shaping AI with wisdom and conscience. AI Assist was founded to build that third path: AI placed behind the professional, and honest proof that it is working.
The biggest question came second. Argus360 is built to audit what dealerships actually say and do, and put the proof on the record. The biggest pain came first. AiF&I is built to unify deal structuring, compliance, and performance into one platform, replacing the 5 to 8 fragmented systems the F&I office runs on today. Defense outside the store, and offense inside it. One thesis behind both: the system advises, and the person decides.
Put a world-class AI crew behind every professional in automotive retail.
An industry where technology makes people better at their jobs, and customers can trust what they are told.
Run by the people it was built for.
Marina Letsios
Twenty-two years in automotive retail, from the service and parts drive to assistant general manager, minority partner, and sole owner. Marina acquired Kia of Huntington, turned it around as dealer principal, and sold it in December 2025. She operates Atlantic Kia today. Vice Chair at GNYADA, with direct access to dealer principals across the largest dealer association in the New York metro. Author of The Second Eden, on shaping AI with wisdom and conscience. Now scaling her ethical F&I playbook in software.
Nick Letsios
More than thirty years on dealer floors across multiple rooftops and brands. Has run deals through every major DMS, lender platform, and compliance regime in the market. Knows which integrations hold up under volume and which tools F&I managers will actually accept on day one.
The bench around the leadership.
Marketing, legal, and compliance that turn a strong thesis into a working company.
Thomas Gaydos
Leads market positioning, brand architecture, product narrative, and product development across the AI Assist family. Two decades across B2B SaaS positioning and go-to-market strategy, with deep automotive retail domain experience.
James A. Wolff
Outside counsel at Greenspoon Marder LLP. Advises the company on corporate, intellectual property, and securities matters. Veteran of automotive and tech sector financings.
Chris Tsiropoulos
Founder of The Dealer's Concierge, a compliance monitoring and policy intelligence service used by dealer groups across the country. Anchors the distribution channel, advises on F&I workflow, and carries the story to dealer principals nationwide.