AI for the people
who run automotive retail.
AI Assist builds intelligent technology that enhances human capability. Every product the company builds keeps the human at the helm, not just in the loop. The system advises. The person decides.
Serious AI, placed behind the people already doing the work.
A dealership is not a website. It is a sales floor, a service lane, a phone bank, and an F&I office, all run by people working under real pressure. Most AI pitches land in that world with the wrong instinct: cut the people, or wait the technology out. Both misread how the work actually gets done.
AI Assist exists to build the third path. AiF&I is built to work as a pit crew for the F&I professional rather than a kiosk that replaces one. Argus360 is built to put evidence in front of a dealer principal and let the principal decide what to do with it. The technology does the heavy lifting, and the person steers.
The pit crew does not replace the driver. It makes the driver faster.
Across the portfolio, that is the whole ideaThe design constraint every product starts from.
Human at the helm
A person makes the final call in every product we build. The tools exist to make that call easier to get right.
Amplify, don't replace
We measure success by what our users accomplish, not by what they no longer do. The pit crew makes the driver faster. It does not take the wheel.
Elevate always
Every release should leave its user more capable, more confident, and prouder of the work. If a feature diminishes the person, it does not ship.
Prove it
Claims carry evidence. Numbers carry sources. The habit runs through the family, from the pitch deck to the report card.
Defense outside the store.
Offense inside it.
Argus360 and AiF&I are sibling products under AI Assist, Inc. Each leads in its own market with its own name, accent, and voice. The parent stands behind both with one shared foundation and one thesis about people and AI.
ARGUS360
Plays defense from outside the store, looking in. Measured, forensic, factual. Built to prove what a dealership actually said and did, with the report card as the product.
See the full profile →
Plays offense inside the store, arming F&I leaders with better tools and faster deals. One AI-powered platform built to replace the 5 to 8 fragmented systems a store runs today, with the F&I manager always in command.
See the full profile →Real money on one side.
Real enforcement on the other.
The F&I office earns a large share of dealership profit, and regulators are now examining how that money is made. AiF&I is designed to help professionals earn it well. Argus360 is designed to help principals prove it was earned honestly.